# Project Description

The Sentiment of Technology: An Exploratory Study

Ziqi Yang

Summary

Final work

College London College of Fashion

Course MA Fashion Design Management

Graduation year 2025

The Sentiment of Technology: An Exploratory Study on How Wearable Technology of Outdoor Sports Brands Builds Emotional Attachment Beyond Functionality for the UK Generation Z female Consumer.

Final work

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The Sentiment of Technology: An Exploratory Study on How Wearable Technology of Outdoor Sports Brands Builds Emotional Attachment Beyond Functionality for the UK Generation Z female Consumer.

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