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# Project Description LuxStitch. ZIling Shen Summary Final work I am a design researcher who focuses on fashion systems, material practices and brand mechanisms. My practice is centered on research-driven approaches, integrating material experiments, narrative construction and digital interaction to explore the translation methods of restoration, care and sustainability in the contemporary fashion context. I am particularly concerned about how emotional language can be absorbed by the brand system and transformed into a consumable value structure. Through speculative design and fictional methods, my project attempts to reveal systemic issues that have been concealed by everyday aesthetics and business logic. I am a design researcher who focuses on fashion systems, material practices and brand mechanisms.... College London College of Fashion Course MA Fashion Futures Graduation year 2025 LuxStitch. is a speculative fashion project that critically examines how “repair” has shifted from a sustainable practice into a marketing language. As sustainability and fashion-healing narratives gain prominence, brands increasingly frame products as promises of healing and responsibility while obscuring the structural conditions that produce damage and accelerating cycles of consumption. The project constructs a fictional brand, through material experiments, interactive design, and brand storytelling, it reveals how ‘healing language’, fragile materials, and emotionally driven sustainability narratives are translated into symbols of environmental value, drawing users into repetitive cycles of clicking, repairing, and purchasing. In LuxStitch. , repair no longer continues but is aesthetically transformed into a tool that drives desire and products renewal. The project ultimately calls on brands to assume a higher degree of transparency responsibility and prompts consumers to re-examine the structural issues behind sustainable language to avoid supporting green whitewashing in emotional identification. Final work LuxStitch. LuxStitch. investigates repair not as restoration, but as transformation. Through a speculative fashion brand and screen-based interaction, the project examines how contemporary fashion systems commodify care, emotion, and sustainability. As repair becomes faster, softer, and more marketable, LuxStitch. asks what is preserved, what is erased, and who ultimately benefits from the promise of healing. WEBSITE ADDRESS https://szilinguk.wixstudio.com/myluxstitch Research and process Share this project LuxStitch. is a speculative fashion project that critically examines how “repair” has shifted from a sustainable practice into a marketing language. As sustainability and fashion-healing narratives gain prominence, brands increasingly frame products as promise... A link to this page has been added to your clipboard Browse related work Digital Experiences Nature & Environment
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