ZIling Shen

LuxStitch. is a speculative fashion project that critically examines how “repair” has shifted from a sustainable practice into a marketing language. As sustainability and fashion-healing narratives gain prominence, brands increasingly frame products as promises of healing and responsibility while obscuring the structural conditions that produce damage and accelerating cycles of consumption. The project constructs a fictional brand, through material experiments, interactive design, and brand storytelling, it reveals how ‘healing language’, fragile materials, and emotionally driven sustainability narratives are translated into symbols of environmental value, drawing users into repetitive cycles of clicking, repairing, and purchasing.

In LuxStitch. , repair no longer continues but is aesthetically transformed into a tool that drives desire and products renewal. The project ultimately calls on brands to assume a higher degree of transparency responsibility and prompts consumers to re-examine the structural issues behind sustainable language to avoid supporting green whitewashing in emotional identification.