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THE SCENT OF BELONGING

Zidong XU

Profile picture of Zidong XU

I’m a visual designer and data visualization designer, specializing in transforming emotions into visual design and passionate about telling stories through data.

I firmly believe that good design comes from everyday life and from the idea of "re-creation." My goal in design is to give things new energy and meaning, allowing them to be accepted and reborn with a new vitality 

I’m a visual designer and data visualization designer, specializing in transforming emotions into...

Scent carries memory — everyone has certain smells that evoke a personal sense of belonging. Specific scents can transport people back to unforgettable moments in their lives, bridging time and distance, and providing comfort and relaxation.

This project draws on the Fragrance Wheel theory of scent composition, selecting 40 distinct fragrances. Visitors are free to choose and combine them to create their own personalized “scent of belonging”.

Through scent data visualization, each participant can also obtain a visual representation of their unique scent of belonging, deepening their understanding and awareness of their own emotional connection to smell and memory.

Final work

Open PDF

Bottles lined up on a surface with different coloured liquids inside. Introduction and About is written above the bottles.
Perfume bottles
Perfume bottles and visual references

Research and process

Perfumes being tested on testing paper
Paper cards with scent descriptors

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THE SCENT OF BELONGING

Scent carries memory — everyone has certain smells that evoke a personal sense of belonging. Specific scents can transport people back to unforgettable moments in their lives, bridging time and distance, and providing comfort and relaxation.This project draws on the Fra...

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