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# Project Description Original Machines Zhe Xiao Summary Final work College London College of Communication Course BA (Hons) Graphic And Media Design Graduation year 2025 Original Machines is a branding and visual identity design project for a virtual exhibition. It simulates the look of AI-generated systems through human-made disruption. Typography is deconstructed into abstract, modular forms—letters stretched, fragmented, and misaligned to mimic algorithmic error. Visual interference and data-like patterns evoke a corrupted digital surface. At its core, only three glyphs remain: H, N, A：Human, Not AI.What looks automated is built with intent. This system reclaims creative control in an age of generative aesthetics, turning machine language against itself. Final work Poster Invitation Website https://www.figma.com/proto/PPLVniQvltOK3nNyJ0oxcp/Original-Machines-Website?node-id=42-11&p=f&t=zsvM4EELsn2kxd6y-0&scaling=scale-down&content-scaling=fixed&page-id=0%3A1 Instagram launch series Reels-https://youtube.com/shorts/rMX_UBdMXbU?feature=share Story-https://youtube.com/shorts/zYbaoUtbtRw?feature=share Share this project Original Machines is a branding and visual identity design project for a virtual exhibition. It simulates the look of AI-generated systems through human-made disruption. Typography is deconstructed into abstract, modular forms—letters stretched, fragmented, and misaligne... A link to this page has been added to your clipboard Browse related work Branding Identity VisualCommunication GraphicDesign Design
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/627443/cover ## External - https://www.instagram.com/x.z.he - mailto:x.z.he.00129@gmail.com - https://forms.arts.ac.uk/client-enquiry-form/ - https://www.figma.com/proto/PPLVniQvltOK3nNyJ0oxcp/Original-Machines-Website?node-id=42-11&p=f&t=zsvM4EELsn2kxd6y-0&scaling=scale-down&content-scaling=fixed&page-id=0%3A1 - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F627443%2Fcover&text=Original+Machines - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F627443%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F05%2F19154703%2FIMG_3643-1.jpg&description=Original+Machines