# Project Description

Original Machines

Zhe Xiao

Summary

Final work

College London College of Communication

Course BA (Hons) Graphic And Media Design

Graduation year 2025

Original Machines is a branding and visual identity design project for a virtual exhibition. It simulates the look of AI-generated systems through human-made disruption. Typography is deconstructed into abstract, modular forms—letters stretched, fragmented, and misaligned to mimic algorithmic error. Visual interference and data-like patterns evoke a corrupted digital surface. At its core, only three glyphs remain: H, N, A：Human, Not AI.What looks automated is built with intent. This system reclaims creative control in an age of generative aesthetics, turning machine language against itself.

Final work

Poster

Invitation

Website

https://www.figma.com/proto/PPLVniQvltOK3nNyJ0oxcp/Original-Machines-Website?node-id=42-11&p=f&t=zsvM4EELsn2kxd6y-0&scaling=scale-down&content-scaling=fixed&page-id=0%3A1

Instagram launch series

Reels-https://youtube.com/shorts/rMX_UBdMXbU?feature=share Story-https://youtube.com/shorts/zYbaoUtbtRw?feature=share

Share this project

Original Machines is a branding and visual identity design project for a virtual exhibition. It simulates the look of AI-generated systems through human-made disruption. Typography is deconstructed into abstract, modular forms—letters stretched, fragmented, and misaligne...

A link to this page has been added to your clipboard

Browse related work

Branding

Identity

VisualCommunication

GraphicDesign

Design