# Project Description

In Between

Yuqing Lei

Summary

Final work

Yuqing is an independent graphic designer based between London, Beijing, and Shanghai. One reason she likes graphic design is the way it stands between things—like how this poster places itself between her real face and your gaze.

She’s into conceptual work, printed matter, and anything creative. She enjoys carefully shaping an idea. She’s also curious about editing, art direction, curating, and writing.

If you think that’s not bad / want to give her a chance / or just want to talk, please ↖

Yuqing is an independent graphic designer based between London, Beijing, and Shanghai. One reason...

College Central Saint Martins

Course MA Graphic Communication Design

Graduation year 2025

In Between

In Between consists of two works that sit between a book and a poster. In graphic design, a sheet of paper is called a poster, while a stack of paper becomes a book. They share the same material basis, yet are classified as two media. So I return to their shared unit—the single sheet—to examine how media identity is generated through structure, content, and classification systems.

Final work

A Poster across 2700 Sheets

One work adopts the structure of a book and the content of a poster. I use 2,700 sheets to carry what was originally meant for one: the image no longer appears on the surface, but is fragmented into thin slices, embedded within the thickness of the stack. With each sheet measuring only 0.184mm, the original poster must be reassembled across 2,700 pages to reconstruct the A4 surface.

As its physical surface disappears, the poster no longer resides on a single page, but becomes something that slides around the entire “body”, a ghost drifting along the structure’s edges.

View Gallery

View Gallery

A Poster with ISBN 978-1-66640-955-0

The other work adopts the structure of a poster and the content of a book: I assigned a valid ISBN to a single sheet, allowing this thin poster to be recognized as a book within the publishing system.

The ISBN, a mechanism of classification, is inserted into a form that would not typically be understood as a book. This gesture reveals how systems of circulation define media identity. In graphic design, a book is usually identified by form and content: bound pages, a cover, a sequence. But within institutional structures, it is the presence of an ISBN—the number—that legitimizes an object as a book. What counts as a book or a poster is not determined by the object itself, but by the systems that name and authorize it.

Research and process

Share this project

In BetweenIn Between consists of two works that sit between a book and a poster. In graphic design, a sheet of paper is called a poster, while a stack of paper becomes a book. They share the same material basis, yet are classified as two media....

A link to this page has been added to your clipboard

Browse related work

Materiality

GraphicDesign

Posters

Publication

Design
