Yuliya Kim

Hello! I’m Yuliya Kim, a Psychology of Fashion graduate from the London College of Fashion (UAL) with a strong interest in how consumer behavior, storytelling, and branding intersect in the digital space. My work is an intersection of data and design. It blends quantitative research methods with visual storytelling to explore how subtle marketing influences modern audiences.

I’m especially passionate about how fashion brands use emotion, identity, and narrative to build lasting relationships with consumers, particularly through celebrity-driven content and hidden Calls-to-Action (CTAs).

I take a research-led but visually engaging approach to every project. My process typically involves:

1. Observing and analysing real marketing case studies
2. Conducting structured participant research
3. Translating insights into visually accessible formats like digital magazines
4. Balancing creative direction with academia

My believe is that the best communication invites rather than interrupts. That’s why I focused on soft influence, emotional design, and narrative-first branding in this project.