Fed By The Motherboard.

Yu (Koz) Shi

Summary
Final work

Koz is a Fashion Media Communication student at the London College of Fashion whose practice spans 3D design, graphic design, and digital storytelling. She has curated visual identities for exhibitions and directed social media assets that engage with youth culture. With a strong interest in music and digital media, Koz explores how visual strategies can shape narratives, expand audiences, and create new modes of interaction across platforms.

Koz is a Fashion Media Communication student at the London College of Fashion whose practice spans 3...

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CollegeLondon College of Fashion
CourseMA Fashion Media and Communication
Graduation year2025

Fed by the Motherboard investigates “algorithmic hunger,” framing platforms as digestive systems that metabolise human attention, cognition, and emotion into digital nutrients. Data is ingested, fragmented, and assimilated to sustain algorithmic optimisation and feedback loops.

Through speculative organs—the tongue, intestine, and brain—the project visualises how intimacy is seduced, fragmented, and reassembled within machinic infrastructures. By staging this cycle of nourishment and dependency, the work critiques the illusion of algorithmic intimacy.

It reveals how subjectivity is continuously reconfigured, generating hybrid organisms that blur the boundaries between flesh and machine.

Final work

Fed By The Motherboard

Fed by the Motherboard investigates “algorithmic hunger,” framing platforms as digestive systems that metabolise human attention, cognition, and emotion into digital nutrients. Data is ingested, fragmented, and assimilated to sustain algorithmic optimisation and feedback loops. Through speculative organs—the tongue, intestine, and brain—the project visualises how intimacy is seduced, fragmented, and reassembled within machinic infrastructures. By staging this cycle of nourishment and dependency, the work critiques the illusion of algorithmic intimacy. It reveals how subjectivity is continuously reconfigured, generating hybrid organisms that blur the boundaries between flesh and machine.

Research and process

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