
- CollegeCamberwell College of Arts
- CourseMA Graphic Design Communication
- Graduation year2024
My design project explores the concept of breaking free from the traditional grid system discipline in graphic design to create more expressive, flexible, and culturally sensitive visual communication. By developing an interactive, anti-disciplinary grid framework, my project challenges the conventional order, uniformity, and readability emphasized in traditional design. It aims to provide a new creative model for designers working in multicultural and global contexts, emphasizing emotional expression, cultural diversity, and the importance of audience interaction. Through participatory design, the project encourages innovation and offers a fresh perspective on how graphic design can better reflect the complexity of modern society.
Final work
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