# Project Description

Lost People, Strayed Letters

Yi Wei

Summary

Final work

A Central Saint Martins student studying Graphic Communication Design.

A Central Saint Martins student studying Graphic Communication Design.

College Central Saint Martins

Course BA (Hons) Graphic Communication Design

I have worked on topics related to European traditional culture in SD02, so I plan to focus on content related to Chinese traditional culture in SD03. China has a history of thousands of years, so there are many traditional cultures, such as tea ceremonies, opera, traditional Chinese painting, and calligraphy. However, the threshold for most traditional cultures is very high and often requires a lot of time to learn. Nowadays, the pace of life is very fast, and young people have no time to pay attention to traditional culture. Many traditional handicrafts have no successors.

However, I have discovered a more serious problem. Many contemporary Chinese young people not only lack an understanding of traditional culture but also find it very difficult to write Chinese characters correctly. These young people often make mistakes in Chinese characters and often forget how to write some of them.

In order to gain a deeper understanding of this situation, I have developed a survey questionnaire. The survey results show that 80% of young Chinese people have experienced forgetting how to write some Chinese characters, which I believe is a very bad phenomenon.

I have decided to make a device out of wood, with a rectangular appearance. I am preparing to display many typos on the front of the device, which I have collected from questionnaires written by young Chinese people. My inspiration comes from the text walls in museums, which are usually used to display beautiful fonts, but I have a very bold idea: what would be the effect of using similar methods to display unsightly and typographical characters? So I collected 12 of the most common typos from nearly 20 handwritten questionnaires and displayed them on the front of the device.

On the back of the device, I am preparing to display the correct Chinese characters. I have decided to connect a hand generator to the device. When the viewer shakes the hand generator, the correct text will appear on the back of the device. If the viewer does nothing, the back of the device can only be seen as pitch black. I want to see the correct Chinese characters by continuously shaking the hand generator to express that only through long-term practice can I maintain a relatively good handwriting level.

On the basis of this device, I also created a supporting booklet. I used the typesetting of text to express the limited mastery of Chinese characters by contemporary young people. I did a lot of blurring in the booklet and also cited several jokes caused by typos. I have found a lot of references and mastered many skills in text layout, such as transforming text or expressing the designer's ideas through colors.

At the end of the project, I listened to suggestions from my classmates and teachers and added some creative and cultural products. I went to carefully understand Chinese calligraphy and studied the sources of beauty in Chinese calligraphy. The structural aesthetics of calligraphy come from the traditional Chinese worldview and life view. Calligraphy first requires flatness and standardization, that is, the beauty of spatial order. I have referred to many famous calligraphy works of ancient calligraphers, such as Wang Xizhi's Preface to the Orchid Pavilion Collection. I have created many calligraphy-related cultural and creative products, such as bookmarks, coasters, glasses, and stickers.

I hope to integrate calligraphy elements and traditional culture into the daily lives of young people through these cultural and creative products. If young people often come into contact with these elements of Chinese calligraphy in their daily lives, there is a great possibility that they will be subtly influenced, and then begin to pay attention to handwriting and traditional Chinese culture. The survey questionnaire I mentioned earlier shows that nearly 50% of young people have the desire to practice calligraphy when they see others writing beautifully. Therefore, I believe that the possibility of using cultural and creative products to subtly influence young people is very high.

Final work

View Gallery

View Gallery

View Gallery

Outcome 02

Because my theme is that at a time when traditional culture is dying out, many young people will even forget how to write. I am afraid that only one device can not fully convey my intention, so I hope to make a booklet to better express my theme. I found a lot of reference pictures, hoping to express "the handwriting ability of Chinese young people has gradually deteriorated" through the typesetting of words.

Outcome 03

I made a set of cultural and creative products with calligraphy elements, including bookmarks, glass cups, coasters and stickers.

Outcome 03 - 2

Same as Outcome 03.

Research and process

Share this project

I have worked on topics related to European traditional culture in SD02, so I plan to focus on content related to Chinese traditional culture in SD03. China has a history of thousands of years, so there are many traditional cultures, such as tea ceremonies, opera, traditional ...

A link to this page has been added to your clipboard

Browse related work

Histories

Language

Cultural

History

Language

Writing
