# Project Description

MirrorCity

yangfan zhang

Summary

Final work

I am Yangfan Zhang. Passionate about connecting brand identity with audience insight through creative storytelling and strategy. Experienced in supporting content at Eudon Choi and guest experiences at London Fashion Week, with a strong ability to balance creativity and precision. Now eager to grow into a brand consulting role, helping fashion brands craft impactful narratives and align vision with execution.

I am Yangfan Zhang. Passionate about connecting brand identity with audience insight through crea...

College London College of Fashion

Course MA Fashion Media and Communication

Graduation year 2025

MirrorCity is an experimental game that explores the fragmentation and fluidity of identity in the digital age. Players collect identity fragments, cross threshold portals, and engage in mirror like dialogues with NPCs. Through echoes between self and others, they continually reconstruct who they are, experiencing the uncertainty and open-ended nature of contemporary identity.

Final work

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MirrorCity is an experimental game that explores the fragmentation and fluidity of identity in the digital age. Players collect identity fragments, cross threshold portals, and engage in mirror like dialogues with NPCs. Through echoes between self and others, they continually ...

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