# Project Description

Xinyue Zhang

Xinyue Zhang

Summary

Final work

I'm a graduate from MA Global Fashion Retailing. During my postgraduate studies, I developed a strong interest in fashion retail research. My dissertation focused on how AI can enhance accessible fashion retail and improve the shopping experiences of disabled consumers.

I used to work in traditional media, including television and magazines, and I’m now exploring the field of fashion communication—striving for a brighter future!

Life never stops, and neither does my passion.

I'm a graduate from MA Global Fashion Retailing. During my postgraduate studies, I developed a st...

College London College of Fashion

Course MA Global Fashion Retailing

Graduation year 2025

This study explores how artificial intelligence (AI) can enhance accessibility and inclusion in UK fashion retail. While AI tools such as virtual try-ons, recommendation engines, and voice interfaces are transforming consumer engagement, their role in supporting disabled consumers remains underexplored. Grounded in interpretivism and guided by the Technology Acceptance Model (TAM), this research uses focus groups to examine how accessibility, trust, and inclusion shape perceptions of AI-driven retail tools. The findings provide both theoretical insights and practical strategies for fashion brands to build inclusive experiences, strengthen brand reputation, and unlock the potential of the “Purple Pound.”

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This study explores how artificial intelligence (AI) can enhance accessibility and inclusion in UK fashion retail. While AI tools such as virtual try-ons, recommendation engines, and voice interfaces are transforming consumer engagement, their role in supporting disabled consu...

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