# Project Description

Salomon Concept Store

Xinjing Hu

Summary

Final work

Visual Merchandiser | Brand Experience Designer | Interactive Designer

Visual Merchandiser | Brand Experience Designer | Interactive Designer

College London College of Fashion

Course BA (Hons) Fashion Visual Merchandising and Branding

Graduation year 2025

A Retail Design Journey explores how spatial design can respond to and reflect user emotions within a branded environment. This project reimagines the retail experience through an emotion-driven flagship concept for Salomon, combining affective lighting, modular fixture systems, and interactive technologies. Central to the design is the Emotion Hub , an installation that captures users’ facial expressions to generate personalized ambient scenarios. By aligning environmental stimuli with emotional data, the space deepens the sensory engagement while reinforcing emotional relevance between users and the brand.

Final work

Introduction

Research and process

Salomon Store Walkthrough

This video is an original work created by Xinjing Hu as part of my graduation project at London College of Fashion.
It features a walkthrough of an immersive retail concept designed and produced solely for academic and creative exploration.

© 2025 Xinjing Hu. All rights reserved.
Any reproduction, distribution, or unauthorized use of this video or its content is strictly prohibited without the creator’s permission.

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A Retail Design Journey explores how spatial design can respond to and reflect user emotions within a branded environment. This project reimagines the retail experience through an emotion-driven flagship concept for Salomon, combining affective lighting, modular fixture system...

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