- CollegeLondon College of Fashion
- CourseBA (Hons) Fashion Visual Merchandising and Branding
- Graduation year2025
A Retail Design Journey explores how spatial design can respond to and reflect user emotions within a branded environment. This project reimagines the retail experience through an emotion-driven flagship concept for Salomon, combining affective lighting, modular fixture systems, and interactive technologies. Central to the design is the Emotion Hub, an installation that captures users’ facial expressions to generate personalized ambient scenarios. By aligning environmental stimuli with emotional data, the space deepens the sensory engagement while reinforcing emotional relevance between users and the brand.
Final work
Introduction
Research and process
Salomon Store Walkthrough
This video is an original work created by Xinjing Hu as part of my graduation project at London College of Fashion. It features a walkthrough of an immersive retail concept designed and produced solely for academic and creative exploration. © 2025 Xinjing Hu. All rights reserved. Any reproduction, distribution, or unauthorized use of this video or its content is strictly prohibited without the creator’s permission.
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Salomon Concept Store
A Retail Design Journey explores how spatial design can respond to and reflect user emotions within a branded environment. This project reimagines the retail experience through an emotion-driven flagship concept for Salomon, combining affective lighting, modular fixture system...
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