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# Project Description Once Upon A Garment Tia Joshi Summary Final work I'm a graduate with a Bachelor of Science in the Psychology of Fashion, with a strong interest in trend forecasting and data analysis through both quantitative and qualitative methods. I’m passionate about uncovering patterns in the fashion industry and exploring how they evolve over time. With a solid foundation in ethics, diversity, and sustainability, I’m committed to contributing to meaningful progress in these areas. I also enjoy translating insights into engaging written content, combining analytical thinking with creative storytelling. I'm a graduate with a Bachelor of Science in the Psychology of Fashion, with a strong interest in... College London College of Fashion Course BSc (Hons) Psychology of Fashion Graduation year 2025 Once Upon A Garment: The Psychological Impact of Storytelling Narratives on Consumer Engagement in Fashion Marketing is a quantitative exploration of how Reader status , Fictional genres , Nostalgia and Escapism levels impact the purchase intention and involvement levels of fashion consumers. This thesis employs a multi-layered questionnaire design, incorporating demographic analysis, reading habits, behavioural responses to experimental stimuli, and established psychometric measures. By exploring potential correlations and underlying patterns, the findings offer valuable insights for brands seeking to refine their marketing strategies and more effectively engage diverse consumer groups. Final work Share this project Once Upon A Garment: The Psychological Impact of Storytelling Narratives on Consumer Engagement in Fashion Marketing is a quantitative exploration of how Reader status, Fictional genres, Nostalgia and Escapism level... A link to this page has been added to your clipboard Browse related work Data Play Story & Myth Identity Psychology Marketing Consumption Nostalgia Shopping Advertising Fashion
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/659705/cover ## External - https://www.linkedin.com/in/tia-joshi-85b976274/ - https://www.instagram.com/tiajoshii - https://medium.com/@tiajoshi17 - tel:07743872679 - mailto:tiajoshi17@gmail.com - https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/06/12125325/Dissertation.-final.pdf - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F659705%2Fcover&text=Once+Upon+A+Garment - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F659705%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F12165930%2Fporttt-1.jpg&description=Once+Upon+A+Garment