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# Project Description Casa Away Tasnim Hamdan Summary Final work Tasnim Hamdan is a PR and Communications specialist and graduate from the London College of Fashion. With a passion for storytelling, cultural identity, and brand strategy, her work explores how fashion intersects with heritage, representation, and global narratives. Tasnim is particularly driven to elevate MENA voices in the industry and aspires to shape thoughtful, forward-thinking campaigns that resonate with diverse audiences. Tasnim Hamdan is a PR and Communications specialist and graduate from the London College of Fashi... College London College of Fashion Course BA (Hons) Fashion Public Relations and Communication Graduation year 2025 Casa Away is one of three tactics within a 12-month PR and Communications strategy I created for Casablanca as part of my final major project. Rooted in a deep personal connection to the brand’s North African heritage, this PR retreat imagines a return to origins, inviting creatives, journalists, and friends of the house to experience Morocco through Casablanca’s lens. Guided by storytelling and built around sensory design, the project fuses heritage with hospitality. From the aromatic tea box invitation to the curated welcome hamper, each physical outcome was crafted to immerse guests in the warmth, colour, and elegance that define Casablanca. This project would not have been possible without the talent and generosity of my collaborators; Shahd Alhasan , Lois Chandler , and Harringtons Architectural, whose support and skills brought this vision to life. Final work Casa Away Casa Away is a conceptual communications campaign created for the luxury fashion brand Casablanca. This project explores how North African heritage can be authentically embedded into brand storytelling through immersive public relations strategies. Set against the vibrant backdrop of Morocco, Casa Away takes the form of a curated PR retreat designed to strengthen community ties, foster meaningful influencer relationships, and reconnect the brand with its cultural origins. By inviting a select group of journalists, creatives, and tastemakers on a journey through Morocco, the campaign offers an experience rooted in storytelling, appreciation, and education. The creative process behind Casa Away was highly collaborative and hands-on. To bring the vision to life, I worked with a photographer friend to capture and design the retreat’s Welcome Book , using warm, cinematic imagery to reflect Casablanca’s sun-drenched aesthetic. I also collaborated with a contact at Harringtons Architectural, who helped construct bespoke aluminium tea box invitations, merging artisanal detail with industrial craftsmanship as a nod to Morocco’s blend of tradition and modernity. This project challenges the often Western-centric lens through which luxury is viewed and repositions Casablanca not only as a fashion house but as a cultural bridge, one that celebrates its Moroccan identity with clarity, intention, and pride. Share this project Casa Away is one of three tactics within a 12-month PR and Communications strategy I created for Casablanca as part of my final major project. Rooted in a deep personal connection to the brand’s North African heritage, this PR retreat imagines a return to origins, inviting cre... A link to this page has been added to your clipboard Browse related work Community Craft & Process Identity
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/656364/cover ## External - https://www.linkedin.com/in/tasnim-hamdan/ - https://www.instagram.com/tasnim__xxo - tel:07552324298 - mailto:tasnimhamdan@outlook.com - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F656364%2Fcover&text=Casa+Away - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F656364%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F10225227%2FScreenshot-2025-06-10-at-23.31.22-5.jpeg&description=Casa+Away