Why We Desire the Wardrobe of Succession

Sophie Bun

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I'm a cocktail of skills, experiences and passions: a film and television enthusiast with a flair for sales and a strategic mind for storytelling. An MSc Strategic Fashion Management graduate from the London College of Fashion, my dissertation explored why we desire the wardrobes of the Machiavellian characters of Succession.

With nearly 2 years of sales experience, I revamped my team's email campaign strategy at Dow Jones and surpassed individual sales targets at Disney.

I'm a cocktail of skills, experiences and passions: a film and television enthusiast with a flair...

This Master's dissertation examines how the TV show Succession has influenced the "quiet luxury" fashion trend among fans of high-end drama. It explores how a show's time period shapes viewer connection to characters, how compelling storytelling sustains engagement, and how subtle product placement drives brand interest.

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Why We Desire the Wardrobe of Succession

This Master's dissertation examines how the TV show Succession has influenced the "quiet luxury" fashion trend among fans of high-end drama. It explores how a show's time period shapes viewer connection to characters, how compelling storytelling sustains engagement, a...

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