Showcase

Succulent and Full of Flavour

Sophia Hogg

Profile picture of Sophia Hogg

Sophia Hogg is a Scottish textile designer based in London. Her love for everything edible originates from her half American-Jewish half Scottish heritage and the foods she grew up around. Led by process, colour and good humour, Sophia's goal is to keep her practice playful, colourful and never dull.

Sophia Hogg is a Scottish textile designer based in London. Her love for everything edible origin...

‘Succulent and Full of Flavour’ intends to highlight the value, joy and sense of community found through enjoying food. The project aims to give a pedestal to the overlooked beauty in simplicity and relish in the nostalgia of the comfort foods I grew up with. This project was very process led, starting with photography and object scans which led to large scale paperwork and collage and eventually developing into fabric prints.

After some unfulfilling and overly serious fashion industry internships, I discovered the value in my community at my part time hospitality job. My goal was to give a sense of playful yet luxuriousness to these most valuable associations of mine to food, friends and love I have found outside of the challenging and ever changing fashion industry. The collection features acid dye screen printed silk scarves, large scale pigment printed digital prints and a series of repeat prints on a mix of silks, cottons and blends. 

'Value' has become an important word for this project, leaning into the fact that the cheapest food outlets often provide us with the most valuable moments. To me, the biggest luxuries are the drunken visits to the kebab shop for a battered sausage, the lunch time portion of chips on the beach or the late night sandwich on thick white bread, which is what this project intends to illustrate. Enjoy!

Final work

  • model eating bread wearing striped screen printed sample in a studio setting
  • modeks wearing oversized cotton cheese and bread in a studio setting
  • models on a sofa wearing silk scarf over striped pinafore and oversized bread
models wearing screen printed samples in a studio setting

Final visualisation

left - screen printed 4 colour floral with stripe and stitched wooden chip forks and neon tape

right - flocked organza price tag repeat sample with embroidered badge

  • flat lay photo of silk scarf with fish and chips in the middle. Pinks blue and yellows.
  • flat lay image of hand made silk scarf with a burger in the middle. Green and blue colours
  • Models wearing screen printed silk scarves in front of red bins
  • Mood board with a variety of reference images and primary images
  • model wearing a packaged ham dress in a studio setting
  • Hand Painted Fish Poster

Research and process

  • cluttered table with fabrics, scissors, bread and cheese
  • neon prints with abstracted image of burger
  • paintings of fish on A4 paper on a table
  • table with mood boards and sketch books
  • model holding giant paper bread and cheese
  • model wearing a packaged ham dress in a studio setting

Share this project

Succulent and Full of Flavour

‘Succulent and Full of Flavour’ intends to highlight the value, joy and sense of community found through enjoying food. The project aims to give a pedestal to the overlooked beauty in simplicity and relish in the nostalgia of the comfort foods I grew up with. Th...

A link to this page has been added to your clipboard