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# Project Description Herd Sofya Kvashenko Summary Final work The eponymous label, sofya kvashenko, has a subversive overtone while appeasing the big man. The brand explores often opposing, and contradictory themes, or themes that on the surface have nothing in common. Growing up in Russia, she had to get creative with careful self-expression as the soviet fist had a tight grip on the way things are supposed to be. Fitting in, and following the pack meant safety, while individuality – danger. Thus a quiet rebellion was born. Following the written, or implied, rules while still being herself became a subtle art, honed in over years and years, now laying a strong foundation for the brand. Semantics and juxtaposition are the birthplace for creative ideas with sofya kvashenko. Word play is the seed from which the collections develop. Soft ruffs and drapes pair with rigid and stiff materials; exaggerated, ridiculous silhouettes with simple, conventional garment codes. The brand is fully gender-neutral, as assigning gender to cloth is one of the rules that can be creatively interpreted. Rebellion is necessary, even if its quiet. The eponymous label, sofya kvashenko, has a subversive overtone while appeasing the big man. The ... College London College of Fashion Course BA (Hons) Fashion Design Technology: Menswear Graduation year 2025 HERD “Herd” refers to the monotony of todays corporate overtone. The expectation to look the same, work the same, be the same is an unfortunate truth of most corporate workers. Much like a flock, or herd, of sheep, individuality is discouraged, with people being programmed to follow the CEO, or the shepherd. This S/S collection explores the fine line between individuality and herd-mentality, creating pieces for the sheep that doesn’t quite fit in, wavering from the flock, yet staying close for protection. With garments inspired by both office wear and the shepherd themselves, the hope for power of individuality, this collection was designed to push the boundaries of what the corporate uniform is, while still being appropriate for a business-casual work environment. An attempt to create clothing that is both wearable, to fit in, and allows you individuality, to stand out. SUSTAINABILITY Sustainability and caring for the planet isn’t something that should only be considered in the final stages of the production process, i.e. sustainable fabric, it’s a careful consideration that needs to weave through the design process, from start to finish. Yet, it is also essential to allow ourselves grace, we are only human, and sometimes decisions have to be made that are not the most sustainable. At sofya kvashenko, we lean heavily on digital tools throughout the design process, especially emphasizing the use of CLO3D in the pattern making and fitting process to reduce paper waste. This tool also allows us to test our pattern wastage/efficiency when it comes to layplans. Where possible, we source deadstock materials, both fabric and hardware, as, as a small brand, our scale allows us to do so, thus taking away waste from bigger companies. As aforementioned, we are not perfect, nor will we ever be, but small considerations throughout the process is what makes a difference. Final work Model in FCSK0025JK01, FCSK0025TS02 and FCSK0025S03 Model in FCSK0025SH02, FCSK0025TS01 and FCSK0025S01 Model in FCSK0025C01, FCSK0025SH03 and FCSK0025S02 Model in FCSK0025SH01, FCSK0025TS03 and FCSK0025TR01 Share this project HERD“Herd” refers to the monotony of todays corporate overtone. The expectation to look the same, work the same, be the same is an unfortunate truth of most corporate workers. Much like a flock, or herd, of sheep, individuality is discouraged, with people being programm... A link to this page has been added to your clipboard Browse related work Gender Being Human Identity Realities
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/654007/cover ## External - https://www.linkedin.com/in/sofya-kvashenko-0249ab219/ - https://www.instagram.com/shiiizzzaaa - tel:07902410233 - mailto:sofyakvashenko@gmail.com - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F654007%2Fcover&text=Herd - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F654007%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F10150529%2Ffor-showcase-5.jpg&description=Herd