# Project Description

Black Hair and Workplace Grooming Policies

Shey Peak Jeffers

Summary

Final work

My name is Shey I am 23 years old and a Psychology of Fashion graduate.

I’m particularly interested in the marketing aspects of fashion and how psychological principles can be used to enhance and innovate marketing strategies within the industry.

My approach to research is rooted in empathy, insight and intentionality's. For my dissertation, I explored the experiences of Black women in professional environments, specifically focusing on workplace grooming policies and how they shape Black hair identity. As a Black woman myself, this topic held personal resonance. I approached It with deep understandability, but also with a conscious effort to maintain objectivity and clarity, ensuring that any potential biases did not influence the integrity of the research.

This project reflects my passion for using research to drive more inclusive, human centred approaches within fashion, marketing and workplace culture.

My name is Shey I am 23 years old and a Psychology of Fashion graduate.

I’m particularly i...

College London College of Fashion

Course BSc (Hons) Psychology of Fashion

Graduation year 2025

This research explored how black women in UK corporate workplaces experience and navigate hair grooming expectations. Through interviews with eight professionals, the study highlighted how Eurocentric standards of professionalisms shape identity, Influence self- perception and often lead to internalised pressure to conform. The findings shed light on the emotional  and cultural impact of workplace grooming norms and call for more inclusive policies that respect and reflect Black hair expression.

Final work

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This research explored how black women in UK corporate workplaces experience and navigate hair grooming expectations. Through interviews with eight professionals, the study highlighted how Eurocentric standards of professionalisms shape identity, Influence self- perception and...

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