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# Project Description Arc’teryx In-Store VR Facility proposal Sheng Guo Summary Final work College London College of Fashion Course BSc (Hons) Fashion Management Graduation year 2025 This project explored a strategic innovation proposal for Arc’teryx—a Canadian premium outdoor brand known for technical excellence, sustainability, and durable gear—by developing an in-store immersive Virtual Reality (VR) retail experience. Informed by market trends of “urban outdoor” culture and Gorpcore, with primary research support, the proposal responds to changing consumer behavior, particularly among UK-based Gen Z, who demand more engaging, tech-driven retail environments. The strategic proposal, titled Arc’teryx ELEVATE, envisions a seasonal VR pop-up facility at the brand’s flagship Covent Garden store. The activation will allow customers to explore products via 360° views, interact with product information, and simulate performance in harsh weather environments—bringing Arc’teryx’s technical capabilities and brand narrative to life. Final work BSc: Fashion Management Final Project Arc’teryx In-Store VR Experience Proposal Share this project This project explored a strategic innovation proposal for Arc’teryx—a Canadian premium outdoor brand known for technical excellence, sustainability, and durable gear—by developing an in-store immersive Virtual Reality (VR) retail experience. Informed by market trends of ... A link to this page has been added to your clipboard Browse related work Digital Experiences Futures Places & Spaces Play VR VirtualReality Virtual Innovation Technology Sportswear
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/669989/cover ## External - https://www.linkedin.com/in/sheng-guo-b73a341a2/ - https://www.instagram.com/aliceguo727 - tel:07732188006 - mailto:aliceguo171652@gmail.com - https://forms.arts.ac.uk/client-enquiry-form/ - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F669989%2Fcover&text=Arc%E2%80%99teryx+In-Store+VR+Facility+proposal - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F669989%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F19183309%2FArtefact-Four-Pages.png&description=Arc%E2%80%99teryx+In-Store+VR+Facility+proposal