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# Project Description Rural Journey Shemhaji Villocillo Summary Final work Hello, I'm Shemhaji Villocillo, a fashion stylist and creative producer based in London. My work focuses on fashion styling and production, exploring heritage, culture and beauty through contemporary fashion photography. My work includes styling and film directing, showing my passion for diverse stories and sustainable fashion. I take a versatile approach to editorial and commercial projects. Hello, I'm Shemhaji Villocillo, a fashion stylist and creative producer based in London. My work ... College London College of Fashion Course BA (Hons) Fashion Styling and Production Graduation year 2025 This project explores personal and cultural identity through the lens of migration, inspired by my mother’s journey to the English countryside and my own cross-cultural upbringing in North Yorkshire, Skipton. Using fashion styling, I reflect on the themes of adaptation, belonging, and hybrid identity by challenging traditional countryside attire and blending it with my own style and clothing from Yorkshire and accessories from the Philippines. In collaboration with a designer, “Miao”, the work creates a visual narrative of cultural fusion. It also speaks to the broader experiences of Filipino women migrating to a foreign environment in rural areas, highlighting both the challenges and the empowerment that come with negotiating identity in a rural place. Final work View Gallery View Gallery View Gallery View Gallery View Gallery View Gallery View Gallery View Gallery View Gallery View Gallery View Gallery View Gallery Share this project This project explores personal and cultural identity through the lens of migration, inspired by my mother’s journey to the English countryside and my own cross-cultural upbringing in North Yorkshire, Skipton. Using fashion styling, I reflect on the themes of adaptation, belong... A link to this page has been added to your clipboard Browse related work Identity Community Places & Spaces Nature & Environment
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/668382/cover ## External - https://www.linkedin.com/in/shemhaji-villocillo-508738174/?trk=p - https://www.instagram.com//jero__reyes/ - https://shemhajiv.myportfolio.com/work - mailto:jeroreyesvillocillo@gmail.com - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F668382%2Fcover&text=Rural+Journey - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F668382%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F17221157%2Fshemi0541-copy-1.png&description=Rural+Journey