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Rural Journey

Shemhaji Villocillo

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Hello, I'm Shemhaji Villocillo, a fashion stylist and creative producer based in London. My work focuses on fashion styling and production, exploring heritage, culture and beauty through contemporary fashion photography. My work includes styling and film directing, showing my passion for diverse stories and sustainable fashion. I take a versatile approach to editorial and commercial projects.

Hello, I'm Shemhaji Villocillo, a fashion stylist and creative producer based in London. My work ...

This project explores personal and cultural identity through the lens of migration, inspired by my mother’s journey to the English countryside and my own cross-cultural upbringing in North Yorkshire, Skipton. Using fashion styling, I reflect on the themes of adaptation, belonging, and hybrid identity by challenging traditional countryside attire and blending it with my own style and clothing from Yorkshire and accessories from the Philippines. In collaboration with a designer, “Miao”, the work creates a visual narrative of cultural fusion. It also speaks to the broader experiences of Filipino women migrating to a foreign environment in rural areas, highlighting both the challenges and the empowerment that come with negotiating identity in a rural place.

Final work

  • long shot of an asian female model wearing Designer "Miao" of a white layered top paired with brown trouser in a outdoor setting.
  • Medium shot of asian female model wearing white satin layered top and brown trousers with outdoor greenery setting.
  • Very long shot of asian female model walking forward, wearing sheer brown skirt and suede khaki jacket.
  • Medium shot of asian female model wearing white draped satin layered dress with outdoor greenery setting
  • Asian model wearing designer Miao of white layred draped satin dress in outdoor setting.
  • two asian female model sat on a bark of a tree. wearing a modernised countryside clothing of wool and fur.
  • Close up shot of two asian female model wearing traditional english countryside clothing.
  • close up shot of asian female model wearing straw hat accessory from designer Miao paired with silver necklace.
  • Establishing high angle shot of asian female model wearing sheer beige dress and crotchet knitted top and straw hat.
  • close up shot of asian female model wearing oversized straw hat and tweed jacket
  • long shot shot of asian female model leaning over brick wall outdoor, wearing oversized straw hat and tweed jacket
  • Extreme long shot of asian female model wearing tulle dress paired with white laced turtle neck with a setting of brick barn and sheep in the shot.

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Rural Journey

This project explores personal and cultural identity through the lens of migration, inspired by my mother’s journey to the English countryside and my own cross-cultural upbringing in North Yorkshire, Skipton. Using fashion styling, I reflect on the themes of adaptation, belong...

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