
- CollegeLondon College of Fashion
- CourseMA Fashion Entrepreneurship and Innovation
- Graduation year2025
Switch is an award-winning menstrual health concept that is redefining the future of period care. The brand is pioneering the world’s first biodegradable menstrual cups made from plant-based biopolymers, designed to provide a safe, sustainable, and transformative alternative to disposables. What sets Switch apart is its ergonomic surface design, created to not only fit naturally but also help relieve menstrual cramps, making the experience more comfortable and empowering for every woman.
Switch is built on the belief that menstrual care should be affordable, accessible, and stigma-free. Its model combines product innovation with social impact, ensuring that every purchase contributes to giving a cup and training to a girl in an underserved community. By pairing access with education and peer-to-peer guidance, Switch goes beyond providing products to create real confidence and lasting change.
At its core, Switch is more than a menstrual cup brand. It is a movement that challenges cultural silence, champions sustainability, and brings innovation to an area of women’s health too often overlooked. With its unique blend of science, design, and social purpose, Switch is shaping a future where every period is managed with dignity, comfort, and care.
Final work

Switch Menstrual Cup Prototype
This is a 3D-rendered prototype of the Switch menstrual cup, designed in a gradient of pink and purple. Its ergonomic curves and vertical ridges reduce fear of use, while the rounded loop ensures comfort and ease of removal. The design reflects Switch’s mission to make menstrual cups more approachable, functional, and empowering, combining innovation in form with a focus on trust and user confidence.

Switch Menstrual Cup Prototype
This is a 3D-rendered prototype of the Switch menstrual cup, designed in a gradient of pink and purple. Its ergonomic curves and vertical ridges reduce fear of use, while the rounded loop ensures comfort and ease of removal. The design reflects Switch’s mission to make menstrual cups more approachable, functional, and empowering, combining innovation in form with a focus on trust and user confidence.
Research and process
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