How Does Visual Identity Shape Food Experiences?

Sharna Dodge

Summary
Final work

Passionate about bold branding, immersive experiences and creative storytelling. I specialise in visual identity, brand strategy, and campaigns that connect, whether physical or digital, or a mix of both. I am driven by ideas that challenge conventions, currently rethinking fast food cultures to build community-focused initiatives, focusing on design that breaks the mould. My toolkit expands the Adobe Creative Suite with growing UX/UI design skills. Open to opportunities in branding, creative strategy and physical/digital experiences.

Passionate about bold branding, immersive experiences and creative storytelling. I speciali...

CollegeCentral Saint Martins
CourseBA (Hons) Graphic Communication Design
Graduation year2025

PIK is fast food with no compromise. Indulgent, rebellious, and made for both meat lovers and plant-based eaters. Balancing the raw energy of street food with the control of fast food, it uses bold visuals, punk slogans, and a cheeky mascot to flip expectations. Designed to provoke, engage, and include. This is fast food for the real world. Ditching greenwashed clichés. Red, not green…

Moving forward, I want to continue my exploration in brand strategy and identity within food and drink and other creative sectors, using design to challenge perceptions and create culture.