# Project Description Strategic Recommendations for Maison Margiela SeungTae Kim Summary Final work I am a fashion marketing enthusiast with a background in advertising and branding. Through the Graduate Diploma in Fashion Management at LCF, I developed strategic and creative skills in consumer research, brand storytelling, and campaign development. I am passionate about building meaningful brand experiences that emotionally resonate with consumers and aim to pursue a career as a brand strategist or marketing planner. I am a fashion marketing enthusiast with a background in advertising and branding. Through the Gr... College London College of Fashion Course Graduate Diploma Fashion Management and Marketing Graduation year 2025 The Graduate Diploma in Fashion Management at London College of Fashion required me to create this strategic marketing report for my studies. The research examines Maison Margiela's present brand position in the transforming luxury fashion industry while concentrating on Generation Z consumers. The research combines PESTLE analysis with SWOT analysis and consumer profiling and semi-structured interviews to evaluate external market influences and internal brand strengths and weaknesses and Gen Z's values and behavioral patterns. The research shows that Maison Margiela maintains its avant-garde identity and consumer recognition through its iconic products yet struggles to engage digitally and build emotional bonds with younger consumers. The research findings from literature and qualitative data lead to strategic recommendations which aim to enhance Margiela's appeal for Gen Z consumers. The proposed solutions include immersive offline experiences and QR-integrated content and emotional storytelling across digital platforms to match brand philosophy with Gen Z's requirements for authentic interactions. Final work Share this project The Graduate Diploma in Fashion Management at London College of Fashion required me to create this strategic marketing report for my studies. The research examines Maison Margiela's present brand position in the transforming luxury fashion industry while concentrating on... A link to this page has been added to your clipboard Browse related work Identity Aesthetics Data Places & Spaces Fashion Marketing Branding Strategy