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# Project Description Drift Console Seokyung Jeong Summary Final work I am a set designer and fashion retail space designer. I interpret and communicate stories through impactful spatial scenes. You can find more of my work at https://jeongseoul.com/ I am a set designer and fashion retail space designer. I interpret and communicate stories throug... College Camberwell College of Arts Course MA Interior And Spatial Design Graduation year 2025 This piece imagines the future of retail as an experiential platform where visitors can directly feel a brand’s mood and energy rather than simply viewing products. Drawing inspiration from the road trip, DJ, and racing culture that shapes streetwear, it uses headlights and a DJ setup to create a vivid atmosphere where movement, sound, and light blend together. Its flexible structure allows it to be assembled or taken down quickly, shifting according to the day’s music or mood, while its raw textures express the brand’s attitude and lifestyle. In a world filled with commercial imagery, where people gather around brands much like fandoms, this work proposes a new kind of furniture that fosters connection through live, moment-based experiences instead of product display. Final work Drift Console The height and proportions of the furniture were designed to optimize the DJ’s use while enabling the creation of strong, impactful spatial moments. Detail View A separate LP storage unit sits beneath the pipe frame, allowing the DJ to store and easily swap records during a set. Detail View The tabletop is made from untreated, rusted metal, with the joints and cables intentionally exposed to highlight its raw construction. Dim-lit View The car headlights flicker as if a real vehicle is powering on, and together with the music, they shape the atmosphere and lighting of the entire space. Research and process Process View The furniture is designed with the goal of activating events and community, and to support this purpose, it is constructed from scaffold pipe structures that allow easy movement and assembly. The entire piece can be fully assembled in about an hour. Process View To reflect the spirit of streetwear and its unembellished, authentic lifestyle, the structure was kept minimal, and both the materials and joints were left untreated and exposed. This approach allows the raw and honest attitude of streetwear to be conveyed directly through the materiality and details of the furniture. Share this project This piece imagines the future of retail as an experiential platform where visitors can directly feel a brand’s mood and energy rather than simply viewing products. Drawing inspiration from the road trip, DJ, and racing culture that shapes streetwear, it uses headlights and a ... A link to this page has been added to your clipboard Browse related work Aesthetics Archives & Collections Community Covid-19 Craft & Process Data Digital Experiences Futures Identity Materiality Places & Spaces Play Story & Myth Architecture Art ArtDirection AvantGarde Communications Community Craft Design Fashion FineArt Freedom Furniture Fusion Future Industrial Installation Interaction Interface InteriorDesign Minimalism Modular Music PerformanceArt Photography PopCulture Product Recycling Retail Set Space Spatial SpatialDesign Streetwear Structure
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/687268/cover ## External - https://www.linkedin.com/in/seokyung-jeong-2192231ab/?isSelfProf - https://www.instagram.com/seoul__project - https://jeongseoul.com/ - tel:07596751772 - mailto:tjrud9450@gmail.com - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F687268%2Fcover&text=Drift+Console - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F687268%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F11%2F16110422%2FSEOUL-DJ-24Edit.jpg&description=Drift+Console