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Drift Console

Seokyung Jeong

Profile picture of Seokyung Jeong

I am a set designer and fashion retail space designer. I interpret and communicate stories through impactful spatial scenes. You can find more of my work at https://jeongseoul.com/

I am a set designer and fashion retail space designer. I interpret and communicate stories throug...

This piece imagines the future of retail as an experiential platform where visitors can directly feel a brand’s mood and energy rather than simply viewing products. Drawing inspiration from the road trip, DJ, and racing culture that shapes streetwear, it uses headlights and a DJ setup to create a vivid atmosphere where movement, sound, and light blend together. Its flexible structure allows it to be assembled or taken down quickly, shifting according to the day’s music or mood, while its raw textures express the brand’s attitude and lifestyle. In a world filled with commercial imagery, where people gather around brands much like fandoms, this work proposes a new kind of furniture that fosters connection through live, moment-based experiences instead of product display.

Final work

A metal pipe DJ table stands with car headlights hanging at the front. A DJ is playing on the equipment set on top.

Drift Console

The height and proportions of the furniture were designed to optimize the DJ’s use while enabling the creation of strong, impactful spatial moments.

LP vinyls are stored inside a minimal metal storage unit beneath the pipe structure.

Detail View

A separate LP storage unit sits beneath the pipe frame, allowing the DJ to store and easily swap records during a set.

A close-up view shows the DJ set placed on the metal plate tabletop of the DJ table.

Detail View

The tabletop is made from untreated, rusted metal, with the joints and cables intentionally exposed to highlight its raw construction.

A front view of the furniture shows headlights hanging from the pipe-frame DJ table, casting light and shadow onto the floor.

Dim-lit View

The car headlights flicker as if a real vehicle is powering on, and together with the music, they shape the atmosphere and lighting of the entire space.

Research and process

A process shot showing the scaffold pipe structure that forms the main frame of the DJ table.

Process View

The furniture is designed with the goal of activating events and community, and to support this purpose, it is constructed from scaffold pipe structures that allow easy movement and assembly. The entire piece can be fully assembled in about an hour.

All scaffold joints and metal pieces used in the furniture are laid out on the floor, showing the materials at a glance.

Process View

To reflect the spirit of streetwear and its unembellished, authentic lifestyle, the structure was kept minimal, and both the materials and joints were left untreated and exposed. This approach allows the raw and honest attitude of streetwear to be conveyed directly through the materiality and details of the furniture.

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Drift Console

This piece imagines the future of retail as an experiential platform where visitors can directly feel a brand’s mood and energy rather than simply viewing products. Drawing inspiration from the road trip, DJ, and racing culture that shapes streetwear, it uses headlights and a ...

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