Scarlett OSullivan

For the fictional Design Museum’s Original Machines exhibition, I developed a visual identity exploring the intense and complex relationship of ‘The Body as a Machine’. 

Through art direction, photography, dynamic layouts, and developing a cohesive design system, the concept focuses on twins connected by wires, symbolizing duplication, connection, and control. Inspired by performance artists like Marina Abramović, the visuals capture the body in states of resistance and ritual. The wires are not just decorative; they bind and transmit, emphasising tension and transformation. This project highlights how the body reveals the machine within, rather than being replaced by it. The identity was adapted across various assets, forming a versatile media package to suit different formats and platforms.