# Project Description

Head on the Cloud

Saniya Shete

Summary

Final work

College London College of Communication

Course MA Design for Art Direction

Graduation year 2022

By imagining the nature of memories and the associated technology, I strive to find design solutions for a speculative service in the world of 2072. This project explores the process of positioning a brand in the future by realistically proposing a visual language, branding strategy, marketing campaign, case studies and possibilities of a physical installation. It further goes on to take a satirical take, keeping it open for the viewer to decide whether they would want to sign up for this service in the future.

Final work

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By imagining the nature of memories and the associated technology, I strive to find design solutions for a speculative service in the world of 2072. This project explores the process of positioning a brand in the future by realistically proposing a vi...

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