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# Project Description BRINGING BACK THE LEGACY Safa Siddiq Summary Final work I’m Safa Siddiq, a Fashion Marketing graduate from London College of Fashion, with an interest for culture driven strategy and storytelling that resonates with a wide range of consumer bases. My work sits at the intersection of nostalgia, music, and identity; combining trend research, digital innovation, and community insight to create campaigns that are emotionally and culturally powerful. With experience across Adidas, Beauty Pie, and London Fashion Week, along with 5M+ TikTok views, I bring both industry knowledge and a creator’s instinct to every brief. I build concepts that aren’t just visually striking, they connect, move, and leave an imprint. I’m Safa Siddiq, a Fashion Marketing graduate from London College of Fashion, with an interest fo... College London College of Fashion Course BA (Hons) Fashion Marketing Graduation year 2025 Timeless Originals is a 360° campaign designed to revive Adidas’s fashion credibility by addressing its footwear-apparel sales imbalance. Centred around nostalgia and UK music culture, the campaign features a hero ad with Little Simz, a throwback trend (#MyAdidasSelf), and a limited-edition apparel collection. Phase two activates at Parklife Festival through immersive pop-ups, a second hashtag (#OriginalsAtParklife), and an in-store VR experience. The strategy positions Adidas apparel as emotionally resonant and culturally relevant, reconnecting with Gen Z and Millennial consumers. The project reimagines heritage not as history, but as a living part of fashion’s future. Final work Share this project Timeless Originals is a 360° campaign designed to revive Adidas’s fashion credibility by addressing its footwear-apparel sales imbalance. Centred around nostalgia and UK music culture, the campaign features a hero ad with Little Simz, a throwback trend (#MyAdidasSelf), and a l... A link to this page has been added to your clipboard Browse related work Emotion Nostalgia Music Time
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/670014/cover ## External - https://uk.linkedin.com/in/safa-siddiq-4382132b3 - https://www.instagram.com/safaslush - https://www.tiktok.com/@safaslush - mailto:Safasid@outlook.com - https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/06/19195812/Safa-Siddiq-FMP-Artefact-2.pdf - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F670014%2Fcover&text=BRINGING+BACK+THE+LEGACY - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F670014%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F06%2F19182002%2FLogo-2.jpg&description=BRINGING+BACK+THE+LEGACY