Riley Welch

Human Body. Animal souls. We will explore the harmony between animals and humans but humorously. Humorously it’s an effective point to bring people in but explore the harmony where the actor presents the relationship between the two subtly.

We decided to go with three 10 second films as we wanted them to be weight behind every film due to the story we shot for every character as the three films hold merit on their own instead of being in one sequence .The film uses, Collina's creative director Hillary Taymour, love for animals and using these characteristics and actions on the runway due to her own personal relationship with animals.

Our target audience is for those who is conscious of social and environmental issues and who aren't there for the overall brand aesthetic. We want the viewer to no longer de-animalize and understand that animals have selfhood. The reason to shoot both inside and outside was to juxtapose the two realities between the world of nature and humans drawing attention to humans acting as animals in an un-familiar habitat . 

The sound imagery we decided to use was to have a mix of both worlds so animal language and human made sounds in mix with natural noise.

The fact that Collina Strada is a sustainable brand that doesn't use any animal products but uplifts animals instead in their garments. We did this through brand research through review articles about their runway shows. As we developed our themes, we stuck with the topic that Collina Strada is Anti-Serious Fashion therefore we can be as destructive and unconventional as we could possibly be with the styling, accessories and props. We explored the theme of uncanny valley. So, we have decided to not humanize the models. Our narrative is the models having a human body but not any human traits. Set against human habitats and animal traits.