(no images downloaded yet)
# Project Description The Glory Days Are Over? Qianqi Yan Summary Final work As a postgraduate student in the MA Strategic Fashion Marketing program at the London College of Fashion, I have developed a strong academic and professional interest in the luxury sector, Gen Z consumer behavior, and cross-cultural marketing, areas I intend to pursue as my future career path. Through extensive internships and project involvement in the fashion industry, such as participating in the preparation of Laurence Xu’s Kashgar Fashion Show, I have gained practical experience that allowed me to apply marketing theories in real-world contexts. Additionally, I have acquired valuable technical skills, including graphic design using Figma, as well as image editing and manipulation with Photoshop. As a postgraduate student in the MA Strategic Fashion Marketing program at the London College of ... College London College of Fashion Course MA Strategic Fashion Marketing Graduation year 2025 What is it about? This digital A1 landscape poster visually synthesises my research project, which explores how luxury fashion pop-up stores leverage experiential marketing to cultivate brand loyalty among Chinese Gen-Z consumers. It translates complex academic content into an engaging infographic form, structured into seven key sections: abstract, aim, objectives, literature review, research design, research findings, and discussion and conclusion. What's the context? Amid macroeconomic headwinds and an evolving definition of luxury, China’s luxury market is facing an unprecedented crisis. To navigate these uncertainties and engage the rising wave of Gen Z consumers, brands are increasingly turning to pop-up stores, which are valued for their flexibility, cost efficiency, and immersive appeal. Why did I make it? Like fireworks, luxury pop-up stores are dazzling yet fleeting. My project asks whether western luxury fashion brands can use this experiential marketing tool to ignite brand loyalty among Gen Z consumers within the unique cultural soil of China. I wanted to present the core insights of my research in a visually engaging poster format, so that even audiences without a business background or prior knowledge of the luxury fashion industry can understand the main findings. Final work The Glory Days of Pop-ups Are Over? This digital A1 landscape poster translates a dissertation project into a visually engaging narrative, exploring how luxury fashion pop-up stores enhance brand loyalty among Chinese Gen-Z consumers. The design transforms complex academic research into a clean and compelling infographic structure, divided into seven sections: abstract, aim, objectives, literature review, research design, research findings, discussion and conclusion. Research and process Share this project What is it about?This digital A1 landscape poster visually synthesises my research project, which explores how luxury fashion pop-up stores leverage experiential marketing to cultivate brand loyalty among Chinese Gen-Z consumers. It translates complex a... A link to this page has been added to your clipboard
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/678001/cover ## External - https://www.instagram.com/yan_quanqi - tel:86 15858657579 - mailto:qianqi.yan2001@gmail.com - https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/09/23043534/Artefact%EF%BD%9CVisual-Reference.pdf - https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/09/23044429/Qianqi-Yan%EF%BD%9CMAP-Dissertation.pdf - https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/09/23040537/Qianqi-Yan%EF%BD%9CResearch-and-process-1.pdf - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F678001%2Fcover&text=The+Glory+Days+Are+Over%3F - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F678001%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F09%2F23043048%2FQianqi-Yan%25EF%25BD%259CCover-Page.jpg&description=The+Glory+Days+Are+Over%3F