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Softness in the Frame

Qi Chen

Profile picture of Qi Chen

My name is Chen Qi. I am currently studying at UAL. I specialize in combining 3D techniques with illustration to create digital artworks, character designs, and narratives exploring contemporary visual culture. I’m particularly interested in the visual language of cuteness, and how it connects to identity, social media, and emotional expression among Gen Z audiences.

My name is Chen Qi. I am currently studying at UAL. I specialize in combining 3D techniques with ...

My research approach was defined by emotional and sensory enquiry, rather than textual or narrative starting points. I designed and hosted a questionnaire workshop to collect firsthand feedback about softness and emotional response. I also conducted material replacement experiments using real textures mapped onto guinea pig outlines. These methods allowed me to test emotional reactions outside of traditional visual language. My research extended into AR tools, where I created interactive face filters as an alternative way to embody cuteness. These personally defined, audience-facing methods helped shape a form of illustration that is experience-based and critical in nature.

Final work

A digital triptych of three hyperrealistic 3D guinea pigs, each seated in a small white box. They differ in fur color and texture.
A flat 3D Guinea pig's skin ensembling peice.

3D Modeling

Research and process

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Softness in the Frame

My research approach was defined by emotional and sensory enquiry, rather than textual or narrative starting points. I designed and hosted a questionnaire workshop to collect firsthand feedback about softness and emotional response. I also conducted material replacement experi...

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