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# Project Description Intentional Skincare & Conscious Consumption Prakriti Jain Summary Final work Purpose-driven Design Strategist with a systems-thinking mindset, grounded in empathy, cultural insight, and human-centered research. Skilled in navigating complex challenges through rigorous research, behavioural insight, and strategic foresight. Expert at translating insights into compelling visual narratives and actionable strategies that drive ecosystem-level change. Passionate about using design to spark innovation and transformative impact for people, organizations, and ecosystems. Purpose-driven Design Strategist with a systems-thinking mindset, grounded in empathy, cult... College London College of Communication Course MA Design Management Graduation year 2025 Skintwine addresses the growing tension between self-care and over-consumption in the Indian skincare market. Sparked by my own experience of “product overload”, the project explores why young urban Indian women often feel overwhelmed by skincare choices despite being sustainability-minded. Using semi-structured interviews, thematic analysis, systems mapping and other research frameworks and theories, I uncovered a key gap: people struggled to link product decisions to their own skin’s context – lifestyle, hormones, emotions and environment – leading to trial-and-error habits and wasteful buying. The resulting concept is a hybrid toolkit: a tactile weekly skin-life calendar paired with a mobile app that visualises patterns and offers gentle reflection prompts. Instead of prescribing products, it builds users’ internal clarity , helping them choose with confidence and intention. Skintwine reframes skincare as a reflective, eco-aware practice—supporting individual wellbeing while reducing unnecessary consumption. Final work Research and process Share this project Skintwine addresses the growing tension between self-care and over-consumption in the Indian skincare market. Sparked by my own experience of “product overload”, the project explores why young urban Indian women often feel overwhelmed by skincare choices despite being... A link to this page has been added to your clipboard Browse related work Beyond Human Body Climate Emergency Community Digital Experiences Identity
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