Prakriti Jain

Skintwine addresses the growing tension between self-care and over-consumption in the Indian skincare market. Sparked by my own experience of “product overload”, the project explores why young urban Indian women often feel overwhelmed by skincare choices despite being sustainability-minded.

Using semi-structured interviews, thematic analysis, systems mapping and other research frameworks and theories, I uncovered a key gap: people struggled to link product decisions to their own skin’s context – lifestyle, hormones, emotions and environment – leading to trial-and-error habits and wasteful buying.

The resulting concept is a hybrid toolkit: a tactile weekly skin-life calendar paired with a mobile app that visualises patterns and offers gentle reflection prompts. Instead of prescribing products, it builds users’ internal clarity, helping them choose with confidence and intention.

Skintwine reframes skincare as a reflective, eco-aware practice—supporting individual wellbeing while reducing unnecessary consumption.