# Project Description

Pretty Trap

Ploy Sabithip

Summary

Final work

Ploy Sabithip, A communication designer based in Bangkok, Thailand. Working across creative direction, art direction, graphic design and editorial design

Ploy Sabithip, A communication designer based in Bangkok, Thailand. Working across creative direc...

College London College of Communication

Course MA Design for Art Direction

Graduation year 2025

Pretty Trap is a creative project exploring the illusion of individuality and the construction of identity within a contemporary culture of perfection and self-curation. It looks beneath the polished surface of online life, where authenticity merges with performance. Through dreamy, stylized mixed-media works, Pretty Trap reveals subtle discomfort, self-objectification, and the pervasive media gaze, showing how the pursuit of a perfect image often conceals genuine emotion.

Final work

Pretty Trap

Pretty Trap is a creative project exploring the illusion of individuality and the construction of identity within a contemporary culture of perfection and self-curation. It looks beneath the polished surface of online life, where authenticity merges with performance. Through dreamy, stylized mixed-media works, Pretty Trap reveals subtle discomfort, self-objectification, and the pervasive media gaze, showing how the pursuit of a perfect image often conceals genuine emotion.

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Pretty Trap is a creative project exploring the illusion of individuality and the construction of identity within a contemporary culture of perfection and self-curation. It looks beneath the polished surface of online life, where authenticity merges with performance. Thr...

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