Pinny Yaowaratana

Rooted in the designer’s Thai heritage, the SS25 collection draws on nostalgic folklore and childhood bedtime stories. Mystical Himmapan creatures; elegant, half-human, half-swan beings inspire the season’s aesthetic, blending ethereal beauty with a surreal edge. Fabrics such as leather and taffeta are juxtaposed with fluid jersey, creating modern drapery that nods to traditional Thai attire. Signature bold shapes remain central to the brand’s identity.

The collection also takes inspiration from the journey of the Ugly Duckling—navigating unfamiliar waters, encountering new perspectives, and ultimately embracing transformation. Like migrating to a new country, it reflects the courage to start anew while balancing adaptation and authenticity. ‘Home’ becomes both where we come from and where we choose to belong, as cultural shifts challenge norms and reshape identity.

At the heart of the collection lies a question:

“How can we preserve our cultural roots while finding our place in a new world?”

The collection harmonizes soft, feminine silhouettes with structured menswear influences. Draping techniques allow garments to flow effortlessly, evoking elegance and sensuality. Designed for the free-spirited, ambitious, and those who embrace the complexities of their identity in the modern world.