POINT

Noé Chouraqui

Summary
Final work

Awards

Nominated | Maison/0 Green Trail

I am a third-year Product and Industrial Design student at Central Saint Martins, with a strong interest in creating objects that are both meaningful and functionally intelligent. My approach is rooted in curiosity, iteration, and storytelling seeking to push boundaries while remaining grounded in real-world needs.

I value hands-on experimentation, whether through sketching, prototyping, or testing with users. My work often explores how design can be a tool for connection between people, environments, and ideas. I believe that good design should be inclusive, sustainable, and emotionally engaging, and I strive to bring those principles into every stage of my process.

I am a third-year Product and Industrial Design student at Central Saint Martins, with a strong i...

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CollegeCentral Saint Martins
CourseBA (Hons) Product and Industrial Design
Graduation year2025

POINT is an innovative 3D-printed tennis ball designed to address tennis' critical environmental issue: over 300 million tennis balls are produced globally each year, most of which end up discarded in landfills due to their limited recyclability and short lifespan. Traditional balls contribute significantly to pollution, each taking up to 400 years to decompose.

Developed as my final year project at Central Saint Martins, POINT uses additive manufacturing and eco-friendly materials to create a durable, fully recyclable alternative. Tested officially by Jamie Capel Davies, Head of Science and Technical at the International Tennis Federation (ITF), the prototype showed promising aerodynamic performance closely matching conventional tennis balls. Currently, the ITF Technical Commission is reviewing POINT’s data, considering adjustments to regulations to potentially accept sustainable alternatives in official matches.

I created POINT to showcase that sustainability and high performance standards can coexist. It demonstrates that innovation and technology can reduce environmental impact significantly, transforming tennis equipment and inspiring change across the sports industry.