# Project Description

Local to Global: India’s Homegrown Fashion Labels

Nidhi Ghevar

Summary

Final work

Hi, my name is Nidhi, and I completed my Master's in Fashion Design Management in 2025. I specialize in the production side of fashion, with expertise in range planning, sampling, and coordinating with suppliers and manufacturers. I am passionate about the processes that bring designs to life and enjoy working on the strategic and operational aspects that support efficient and effective fashion production.

Hi, my name is Nidhi, and I completed my Master's in Fashion Design Management in 2025. I special...

College London College of Fashion

Course MA Fashion Design Management

Graduation year 2025

This project investigates how emerging Indian designers and entrepreneurs develop homegrown fashion brands in a rapidly growing yet highly competitive domestic market, focusing on the direct-to-consumer model and the challenges of international expansion. Despite India’s position as one of the world’s leading apparel manufacturing hubs, locally founded brands often struggle to gain recognition abroad, reflecting structural imbalances where global fashion giants benefit from India’s production strengths while homegrown labels face limited funding, weak international networks, and intense domestic competition.

The research explores how early-stage founders navigate these constraints using creativity, resourcefulness, and strategic decision-making. By examining the interplay between entrepreneurial improvisation, operational discipline, and market realities, the study highlights how brand identity is preserved while scaling sustainably. This topic was chosen to understand the unique dynamics of India’s fashion ecosystem, to identify the critical success factors that enable survival and growth, and to shed light on the structural and operational barriers that influence domestic and international expansion of homegrown fashion brands.

Final work

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This project investigates how emerging Indian designers and entrepreneurs develop homegrown fashion brands in a rapidly growing yet highly competitive domestic market, focusing on the direct-to-consumer model and the challenges of international expansion. Despite India’s posit...

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