# Project Description This Wonderful Imperfect World Moe Nakagawa Summary Final work Moe Nakagawa is a graphic designer & Art director based in London. Expert graphic designer with 7 years of professional experience at several design agencies in Tokyo and an in-house designer at a hospitality company in London. Her professional experience as a graphic designer contirbuted to the launch of beauty brands and food packaging design, and her BA in interior and product design enhances her communication design's flexible perspective with logical and craftsmanship skills. Moe Nakagawa is a graphic designer & Art director based in London. Expert graphic designer wi... College London College of Communication Course Pg Dip Design For Visual Communication Graduation year 2024 Imperfection, failure and contingency are sometimes more attractive than perfection, while societies require us to be perfect. People who fail at something are exposed on the internet and subjected to digital lynching. In Japan, ugly-shaped foods are not sold. In addition, the spread of SNS has increased the social crisis that people feel to being forced to pretend to a ‘perfect self’ around the world. As Haemin Sunim mentioned in his book, many people strive for a perfect world. This Wonderful Imperfect World is a project to visualise the positive side of imperfection, failure and unconsciousness, especially for teenagers to 30s who grew up with SNS culture. This project was inspired by my backpacking memories in Europe. Compared to Japan, Europe had joyfully imperfect elements: finger scribbles on snow-covered signage, an art of advertisements poster stains on station walls, and the beautiful shape of a mattress abandoned in the street. There is strong creativity and playfulness in items that are recognised as “wrong” conditions from the usual perspective. As a response to the social situation of perfection, the posters of this project are based on my seven-year picture logs, which have recorded mistook items/moments involving playfulness, unconsciousness, or something unpredicted. To visualise that mistakes can lead to creation, and there is the exciting possibility of accepting imperfection, fostering a sense of optimism. Final work AI can't defeat human asymmetry An experimental trial played with an apple and a scanner. Human environmental/physical individual differences are the keys to creation. Playful apples are composed on a music score to p lay free melodies instead of rigid notes. This wonderful imperfect world After drawing typefaces with black watercolour magic, I poured water to destroy the shape. Happeningly, the black ink separated orange and blue and blurred. With the scanned torn paper and the soggy tape, it expresses the beauty of an imperfect world This wonderful imperfect world / Ai can't defeat human asymmetry Nonchalance illuminates possibility / Gathering noise, it harmonises culture "Nonchalance illuminates possibility" From roughly wrapped delivery item images, only high-light parts were picked, and coloured textures. The aim is to visualise forms in things that are generally invisible. "Gathering noise, it harmonises culture" I got inspired by the graffiti in Greece around telephone boxes; graffiti was drawn like shouting at communication devices. Subcultures look noisy, but this is a natural voice of people. From the inspiration image, I made a space with the noisy texture as a metapher of human voice. Share this project Imperfection, failure and contingency are sometimes more attractive than perfection, while societies require us to be perfect. People who fail at something are exposed on the internet and subjected to digital lynching. In Japan, ugly-shaped foods are not sold. In addition, the... A link to this page has been added to your clipboard Browse related work Activism Being Human Craft & Process Health & Wellbeing Mental Health Experimentation GraphicDesign Posters