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Travel safety app for women called Noura

Miriam Elalami

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A 2025 graphic design communication graduate with a passion for UI design and branding, with an interest in using my skills to benefit my community.

A 2025 graphic design communication graduate with a passion for UI design and branding, with an i...

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An app that has the purpose 'To illuminate the path for women to travel the world with confidence, safety, and connection guided by real-time insight, AI technology, and a constellation of fellow explorers.’ This project was created as a response to the fear and anxiety women feel when travelling, especially abroad, where they are often targets of sexual harassment and assault. This app was created to help women feel safer, confident and less alone on their journeys.

Final work

  • The noura app home page showing a map preview with a danger zone warning, AI support prompts, and community posts
  • app screen showing the Noura AI buddy response to 'how can I report a harassment related crime'
  • App screen showing the community page with the topics 'what to wear in Egypt' and 'football match' with community posts underneath.
A banner from the final show with the Noura app and a heading reading 'leading with care, powered by tech'

Final show Noura banner

The Noura app - video walkthrough

Poster mockup advertising the app 'freedom feels like Noura' 'confidence in your pocket' 'safer travels start with Noura'

Noura advertising posters

Research and process

  • Jpeg spreads from the noura brandbook

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Travel safety app for women called Noura

An app that has the purpose 'To illuminate the path for women to travel the world with confidence, safety, and connection guided by real-time insight, AI technology, and a constellation of fellow explorers.’ This project was created as a response to the fear and anxiety ...

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