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# Project Description Chromatic Identity in Digital Luxury Mira Al Aqrabawi Summary Final work College London College of Fashion Course MA Strategic Fashion Marketing (online) Graduation year 2026 This project examines how luxury fashion brands utilise colour in digital communications to influence the emotions and brand perception of Gen Z and Millennial women. Combining visual content analysis, competitive brand comparison, and focus groups, the research compares classic houses such as Dior and Louis Vuitton with contemporary brands like Jacquemus and Miu Miu. Findings reveal how colour signals heritage, creates engagement, and balances trend with timelessness in luxury branding. Final work Research and process Share this project This project examines how luxury fashion brands utilise colour in digital communications to influence the emotions and brand perception of Gen Z and Millennial women. Combining visual content analysis, competitive brand comparison, and focus groups, the research compares class... A link to this page has been added to your clipboard
# Links ## Official page - https://ualshowcase.arts.ac.uk/project/679141/cover ## External - https://www.linkedin.com/in/mira-al-aqrabawi-62337b252/ - mailto:miramarmura107@gmail.com - https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/09/26105729/Mira-Al-Aqrabawi-Artefact-Poster.pdf - https://portfolio-tools.s3.eu-west-2.amazonaws.com/wp-content/uploads/2025/09/26120654/Mira-Al-Aqrabawi-Theoretical-Dissertation.pdf - https://twitter.com/intent/tweet?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F679141%2Fcover&text=Chromatic+Identity+in+Digital+Luxury - https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fualshowcase.arts.ac.uk%2Fproject%2F679141%2Fcover&media=https%3A%2F%2Fportfolio-tools.s3.eu-west-2.amazonaws.com%2Fwp-content%2Fuploads%2F2025%2F09%2F26212653%2Fposter-2.png&description=Chromatic+Identity+in+Digital+Luxury