Mira Al Aqrabawi

This project examines how luxury fashion brands utilise colour in digital communications to influence the emotions and brand perception of Gen Z and Millennial women. Combining visual content analysis, competitive brand comparison, and focus groups, the research compares classic houses such as Dior and Louis Vuitton with contemporary brands like Jacquemus and Miu Miu. Findings reveal how colour signals heritage, creates engagement, and balances trend with timelessness in luxury branding.