# Project Description

Fashion as a Catalyst for UK Cultural Resilience

Milana Levasiuk

Summary

Final work

Graduate of BA (Hons) Fashion Marketing at London College of Fashion, University of the Arts London, with an academic background in fine art, cultural theory, and strategic marketing. Focuses on the role of fashion within cultural discourse and applies cultural and artistic knowledge to marketing strategies related to heritage communication, identity construction, and cross-sector engagement. Developed practical skills in digital strategy, brand storytelling, and campaign planning through academic and industry context. Brings a collaborative, open-minded, and analytical approach to creative work, with a strong ability to adapt across disciplines and teams.

Graduate of BA (Hons) Fashion Marketing at London College of Fashion, University of the Arts Lond...

College London College of Fashion

Course BA (Hons) Fashion Marketing

Graduation year 2025

The study investigates the strategic role of art patronage within British fashion marketing as a mechanism to engage Generation Z, enhance national cultural positioning, and support the resilience of the UK's creative economy. Through qualitative research, it reveals a generational disconnection from the national art scene and a lack of cultural alignment in British fashion, positioning art patronage as a potential tool for identity formation and cultural preservation amid socio-political and economy instability.

Final work

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The study investigates the strategic role of art patronage within British fashion marketing as a mechanism to engage Generation Z, enhance national cultural positioning, and support the resilience of the UK's creative economy. Through qualitative research, it reveals a generat...

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