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SuianSettle

Meiyi Chen

Profile picture of Meiyi Chen

Hi, I am a MA Graphic Branding and identity student at LCC. To me, branding is a symbolic ideal statement, it gives hope and strength to groups that feel struggling, and provides new ways of thinking to inspire more people to join together and change. I am really exciting to see what branding would become in the future.

Hi, I am a MA Graphic Branding and identity student at LCC. To me, branding is...

Through the study abroad experience, I understood that every step through an unfamiliar environment is full of challenges and uncertainties, which leads to stress and other negative emotions. With the aim of assisting Chinese international students in gaining a peaceful and optimistic mindset in the UK, I have founded SuianSettle- a brand dedicated to cultivating inner peace and an optimistic attitude. Our guiding principle is encapsulated by the idiom "suí yù ér ān," a traditional Chinese philosophical concept emphasizing the wisdom of accepting and adapting to one's surroundings. SuianSettle is dedicated to assisting international students in adopting this mindset, allowing for a smoother adjustment to life in the UK. SuianSettle’s offerings are centred around the SuianFriend, an approachable and friendly character specifically crafted to connect with Chinese international student, help them along the way to a peaceful and This avatar is an essential component of a larger support system and is not merely a symbol. It serves as the first companion of a Chinese international student in a foreign country. 

Final work

poster of Suian event to welcome Suian Friend

Research and process

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SuianSettle

Through the study abroad experience, I understood that every step through an unfamiliar environment is full of challenges and uncertainties, which leads to stress and other negative emotions. With the aim of assisting Chinese international students in gaining a peaceful and op...

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