# Project Description

ImagiBlocks - The Tiny Troupe

Marie-Charlotte Roy

Summary

Final work

I like to hand-make playful and colourful things!

I like to hand-make playful and colourful things!

College Chelsea College of Arts

Course BA (Hons) Product and Furniture Design

Graduation year 2025

Open-ended, creative toys play a vital role in early childhood development. They build imagination, problem-solving skills, and attention span through hands-on exploration. As children play, they invent and reinvent, and develop crucial motor and cognitive skills. In a world of fast-paced digital play, tactile and story-driven toys offer a much needed space for slow, mindful creativity.

ImagiBlocks:The Tiny Troupe is a building block type toy designed for children aged 3 and up. Handcrafted with care from sustainably sourced local wood, the storyline of the toy is based in a circus world, and every child is free to create any silly circus character they can imagine. They also have the choice to recreate a ready-made circus character, making way to a more puzzle-like approach, also extremely beneficial for their development.

Final work

Research and process

User testing

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Open-ended, creative toys play a vital role in early childhood development. They build imagination, problem-solving skills, and attention span through hands-on exploration. As children play, they invent and reinvent, and develop crucial motor and cognitive skills. In a world o...

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