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ImagiBlocks - The Tiny Troupe

Marie-Charlotte Roy

Profile picture of Marie-Charlotte Roy

I like to hand-make playful and colourful things!

I like to hand-make playful and colourful things!

Open-ended, creative toys play a vital role in early childhood development. They build imagination, problem-solving skills, and attention span through hands-on exploration. As children play, they invent and reinvent, and develop crucial motor and cognitive skills. In a world of fast-paced digital play, tactile and story-driven toys offer a much needed space for slow, mindful creativity.

ImagiBlocks:The Tiny Troupe is a building block type toy designed for children aged 3 and up. Handcrafted with care from sustainably sourced local wood, the storyline of the toy is based in a circus world, and every child is free to create any silly circus character they can imagine. They also have the choice to recreate a ready-made circus character, making way to a more puzzle-like approach, also extremely beneficial for their development.

Final work

closeup of colorful wooden pieces
circus tent shaped box for packaging
closeup of circus tent box
hands playing and building the wooden characters

Research and process

me and two children playing with the final prototype of the toy for user testing and feedback

User testing

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ImagiBlocks - The Tiny Troupe

Open-ended, creative toys play a vital role in early childhood development. They build imagination, problem-solving skills, and attention span through hands-on exploration. As children play, they invent and reinvent, and develop crucial motor and cognitive skills. In a world o...

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