Showcase

Taste(less)

Malak Hossny

Malak Ayman Hossny is a London based art director and designer who brings a cross cultural perspective rooted in her Egyptian identity to crafting multidimensional visual experiences across fashion, culture and storytelling. Her practice explores digital culture, beauty and the aesthetics of discomfort, often examining how identity and taste shift within contemporary image systems. Working across graphic design, image making, editorial design, moving image and emerging technologies, she creates concept driven work that challenges perception and pushes visual boundaries.

Malak Ayman Hossny is a London based art director and designer who brings a cross cultural ...

In exploration of how taste and beauty are being reprogrammed in the age of AI within fashion visual culture, Taste(less) unfolds through an iterative collaboration between human intuition and machine generation across three scopes: The Bag (3D-printed artifact), The Construct (image series), and The Broadcast (short film). Each marks a stage in the transformation of beauty from something human and desirable into something simulated, where visuals are remixed and reinterpreted by AI. What appears futuristic is simply the present intensified, reflecting our desires back through the logic of the machine.

Final work

Chrome sculptural bag spinning.

The Taste(less) Bag

A 3D-printed artifact shaped through continuous feedback loops between AI image generation, 3D modelling, and human refinement. Designed to be visually seductive yet entirely impractical, it materialises how contemporary taste is produced through surface, spectacle, and the automation of beauty.

  • Silver woman holding bag over her head.
  • silver hand holding chrome bag.
  • Silver woman holding bag.
  • Still life of 2 chrome bags.
  • Silver woman lying down holding chrome bag.
  • Still life of slanted bag.

The Taste(less) Broadcast

A speculative broadcast from a world where taste has been automated and desire has become data.Through a system of phases, an AI studies, replicates, and merges with its human subject, collapsing the boundary between authentic and synthetic beauty, in order to generate optimisted beauty, taste and coolness.

Research and process

  • AI generated version of woman holding bag.
  • Still life of AI generated version of bag
  • AI generated image of silver woman and bag.
Installation of the bag, image series and film.

The Installation

The Bag, the Construct and the Broadcast exist as parts of the same system. The bag acts as the vessel, a metaphor for the reprogramming of aesthetic taste in the age of AI. The images expand its world and build the construct around it. The film visualises the iterative loop between AI and myself, completing the cycle where the object, its imagery and its narrative feed into one another.

Share this project

Taste(less)

In exploration of how taste and beauty are being reprogrammed in the age of AI within fashion visual culture, Taste(less) unfolds through an iterative collaboration between human intuition and machine generation across three scopes:...

A link to this page has been added to your clipboard

Browse related work